We base our business model on our own research and development. All research is done in cooperation with world-leading scientists and institutes: Institute of Norwegian Marine Research, NOFIMA, Kongsberg Maritime and Merinov Institute in Québec. Together we are developing methods for making fisheries sustainable and tools for sensoring and tracking. The result of our research will be produced and distributed to the fishing industry where applicable.
The smart buyos gives the fishermen an opportunity to survey the position of his fishing gear. In combination with our software, Digicatch, the buoys are “smart” and have lots of useful features. One of these features will send a push warning to the fisherman’s mobile phone or his onboard navigation system if there is something to be aware of. For example, if it is overdue for the gear to be harvested or simply that it is moving out of position. This way, the fisherman can take actions to prevent the loss of his gear.
Innomar’s fishing traps allows the fishermen to execute controlled fishing with minimized risk of unwanted bycatch such as mammals or seabirds. Some traps are even designed for targeted fishing of specific species, such as halibut. The traps are available in various sizes, from smaller traps that are single person operated to very large traps for industrial fisheries.
Our stationary trap concept is a new high tech fishing technology that will work passively and autonomously. The traps may be placed near fish farms, offshore wind power installations or other vulnerable areas. This technology is an important contribution to make fisheries and fish farms more sustainable.
We create value by developing new tools for sustainable fishing. Better quality, safety and less environmental impact increases value throughout the supply chain, from catch to plate.
Innomar develops handling gear for easy deployment and retrieval of the fishing traps. These handling gears can be adapted and fitted to most conventional fishing vessels.
Innomars trap technology consist of smart fishing traps produced in various sizes for both the professional market and the leisure market. The traps are designed for easy transportation, stackable and easy to use. The main goal with our traps is to meet the demand for responsible fishing with less environmental footprint and a better resource management. The technology is patented.
Furthermore we are developing sensor technology for catch monitoing and trap surveillance, sending wireless information of the catch to the surface and further to a cloud base. This enables the fisherman to monitor his catch on a mobile device hence optimize the fishing operation.
The projects are supported by the Norwegian Research Council, EIC green deal, The Norwegian Directorate of Fishery and Innovation Norway.
“I see a clear trend in taking better care of our resources and we believe in 100% exploiting of our fish. As the owner of fish live storage facilities and a fish buyer I support the method of catching fish with traps due to better quality and less harm to the fish. This means we can pay better price to the fisherman but also get much better price from the market. In 2020 we will offer NOK 10 extra per kg of cod delivered to us alive. We support Innomar and expect to see an increased interest from coastal fishermen to use fish traps to catch and deliver alive top- quality fish, and benefit from the premium price we offer."
“I will support the method of fishing with traps before gill nets, as the catch will be of better quality and the method would set less environmental footprint. As a fisherman in Norway we also have incentives for delivering live catch. This would give us quota bonus of 30-50%.“
«All fishermen's dream is to achieve a sustainable fishery without environmental consequences. Compared to gillnets and longlines, use of traps is the most sustainable method of today taking quality, fish health, and HSE into account. By developing the trap method with new technology you can know exactly when to retrieve the catch. If we combine this with the use of artificial bait, this would have a positive impact when we see the world has scarcity of proteins for human consumption. As a fisherman, you have to strive for the UN sustainability goals so that we can harvest from the oceans for generations ahead.»